READER PROFILE
| Age range |
35-60 |
| Gender |
45% men; 55% women |
| Income |
A/B income upwards |
| Career type |
Professionals and entrepreneurs |
| Geographical |
Worldwide |
Research: Our research indicates that our readers are high
income frequent travellers who travel at least five times per year. At least
twenty percent of our readers travel more than twenty times per year.
Our readers' priorities are: to vacation in a tried and proven
accommodation of the highest quality; to choose a location where there are interesting
sights or activities; to enjoy nature and environmentally beautiful surroundings.
Reader loyalty is based on the consistency of accurate information.
High Income: Although all our readers do not participate in
our surveys, we estimate that our readers all belong to the A/B income bracket
upwards.
Distribution & Statistics
Distribution/Circulation: Circulation is worldwide, but our
readership is concentrated in the UK, the USA and in South Africa, where our head office is located.
Tracking: We are tracking real-time traffic through our data
company and our statistics are available on request at certain intervals.
Real-time tracking gives our team instant feedback on geographic locations, viewer navigation patterns
Search engine ranking: We are building top ranking on search
engines throughout the world. We evaluate and augment our search
engine ranking on a daily basis and our top commitment is to ensure that we
achieve top rankings for all critical phrases used by luxury travellers in their search for destinations and properties.
Pay-Per-Click: We augment our natural-search traffic with
keyword specific, targeted PPC campaigns.
How readers locate us
Editorial reprints/syndications: Several travel publications regularly request
permission to reprint our articles. We require that our URL address run with
these articles.
Joint promotions: We are promoted externally by luxury properties
as the 'first and last word' in luxury travel.
Direct marketing: Our outreach and communications through periodic press releases, newsletter service, international article databases and internet reciprocal links. We also market through a network of well-respected travel journalists and editors around the world.
